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2014
ACTIONAID BROCHURE
Graphic Designer
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The Story

The reason I was actually brought into ActionAid Ireland was to work on a brochure and accompanying leaflet. Designing the brochure was a straightforward enough endeavour, the brand guidelines and content dictated the overall design. The same could be said for the leaflet, which was dictated by what the team wanted. I simply set about constructing a grid and typographical heirarchy. Added a background image for some interest. Looking back I'd change a lot but it is what it is.